The assumption there is that if you're down, you'll lose the customer. But that depends on the industry. At least in one industry I've worked in (B2B accountanc

The assumption there is that if you're down, you'll lose the customer. But that depends on the industry. At least in one industry I've worked in (B2B accountancy and reporting software), the product can be down for a day and it doesn't matter. A few employees at the customer are using our software to produce monthly reports, and if they have to wait until the next day to produce the reports, they're annoyed but they can get on with other work in the meantime. I mean, for sure, it's not ideal, and you'll get emails to complain, but so far nobody has cancelled on us due to something like that. I'm not saying I like the product being down, but I can understand the CEO not wanting to pay extra to invest in redundant infrastructure, it's probably the correct business decision.