Author here. You are completely right. There are a million ways the analogy breaks down: consumer vs enterprise, marketplace vs IaaS... It was more just that lo

Author here. You are completely right. There are a million ways the analogy breaks down: consumer vs enterprise, marketplace vs IaaS... It was more just that looking at the console jogged my memory in a visual way and I do believe there are axes on which AWS doesn't compete well in the long run, i.e., offerings where price is not the primary consideration.