I figured that domain names were essentially just an excuse for taking rental money (or printing money if you add a bit of poetic license). I understand why th

I figured that domain names were essentially just an excuse for taking rental money (or printing money if you add a bit of poetic license). I understand why the sale price can vary. Stuff has a market price and some are now more valuable. Initial setup for new domain should be negligible however. I also understand there are costs for keeping the lights on but I can't see that rental being much more than a dollar per month. It can't cost THAT much to serve a single name entry. Not when I can get a generic server for $20/month or so. And that is without much effort. With a minimal bit more effort I could probably get something a lot cheaper. The whole pricing structure seems like a scam.