Basecamp is not "shiny". It's functional, fast, and has a very small learning curve. That is why it is such a roaring success in the business community. People

Basecamp is not "shiny". It's functional, fast, and has a very small learning curve. That is why it is such a roaring success in the business community. People in business don't have time to decipher your chrome-laden, non-HIG iPhone app. That is also why Windows XP and BlackBerry still retain a lot of popularity in that community, despite being based on Precambrian technology.