I’d go further, and I’d be all for a full ban on targeted search and ads in the EU. Google is programming people on a massive scale. Compare your news feed to

I’d go further, and I’d be all for a full ban on targeted search and ads in the EU. Google is programming people on a massive scale. Compare your news feed to your partner/friend/colleague’s phone. No-one I know outside of tech has any notion that what they’re seeing on that feed is only shown to them. Social targeting in tech has completely broken society with these tools - and Google is arguably worse than Facebook in this regard because their feed is ubiquitous, people just don’t realize they’re in Google’s world the entire time they’re on the phone because they didn’t touch a Facebook or Instagram icon to start an app. We assume non-tech people out in the world don’t know much about how this works, but the average user is even more naive than any of us realised.