Agreed, especially since one of their core markets is non-tech savvy people. Imagine if you've never heard of MailChimp before, and ended up there via Googling

Agreed, especially since one of their core markets is non-tech savvy people. Imagine if you've never heard of MailChimp before, and ended up there via Googling "easy newsletter subscriptions". User questions: "What does this do?", "Is it complicated?", and "How much does it cost?". I would venture to say it would be almost and immediate bounce. On the landing page to have to watch a video at the bottom of the page to figure out what MailChimp is...really?!