I would try several different approaches in your content. Don't get hung up on what you think is relevant -- what matters is what google thinks is relevant. S

I would try several different approaches in your content. Don't get hung up on what you think is relevant -- what matters is what google thinks is relevant. Since they don't tell you precisely, try a few different variations -- going for maximum diversity, since you're in a search optimization grid like the board game Battleship. You need to try things that are as different as possible. Don't rewrite it -- explicitly take different approaches with the goal of making them very different from each other. Then run an experiment.