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I heard they drastically downplayed their well-known chimp branding and color palette because they'll soon be making a big play into a white-labeled offering wh
by flyosity 16y ago
I heard they drastically downplayed their well-known chimp branding and color palette because they'll soon be making a big play into a white-labeled offering which will be totally without branding and customizable. This site redesign is the middle ground to acclimate existing customers to the big change before they roll out the updated app with white-labeling offered.
- hkuo 16y agoI'm not sure what the connection is between white-labeling a product and rebranding oneself, if white-labeling is essentially stripping the product of the brand to be replaced by the brand of the customer. Unless it's simply to appeal more to a new set of customers, particularly ad or PR agencies, which is a totally legitimate reason for this rebrand. But even in that light, I prefer the previous site, which instills a no-nonsense level of trust. But this is just my opinion on the brand aspect of the redesign. I think everything else they've changed and added with the site are excellent, particularly the resource section which feels like a library of manuals. The customer stories in video format is a great idea too, though I was confused by the actual videos, which simply did not get to the point of how they related to Mailchimp, at least not as long as I watched before getting bored and stopping the video.