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That's not actually true, since the website had a message saying it while suffering. I also finished my purchase the next day.

• orev 7y ago
  You can’t really say “it’s not true” since you need facts to make that kind of statement, and I doubt you have access to the data one would need to come to that conclusion. It’s very easy to postulate that people would go to another site (e.g. Amazon) immediately instead of waiting around to see if the Costco site would recover, especially since most BF deals are limited by both time and quantity. That alone makes the loss estimates feasible.
  • arcticfox 7y ago
    > Most likely only a small fraction of the people who were going to make a purchase heard this news This is the part I was referring to as "not actually true". Fact: the site itself, which was loading although not working entirely, displayed a big banner saying this during the problem periods. It was hard to miss. The rest is indeed just speculation either way. I doubt the losses are as high as estimated, but there's no way to say without inside data.