I can't fathom what possible conversion rate that ad would have. Even assuming the underlying premise is something like "we suspect this is pirated and here's

I can't fathom what possible conversion rate that ad would have. Even assuming the underlying premise is something like "we suspect this is pirated and here's a legitimate option", you're suggesting I leave a task I'm in the middle of... to perform the same task elsewhere? I could see if they had the set turn on to a Wii-style menu and they had a box that said "Since you enjoyed watching Show XYZ, you may enjoy Service EFG, featuring XYZ and more", that could possibly convert, but the timing there is completely tone-deaf.