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A bit OT, but does anyone have any advice on improving page relevancy quality scores? My site is focused only on relevant content in a particular infosec niche
by GordonS 7y ago
A bit OT, but does anyone have any advice on improving page relevancy quality scores?
My site is focused only on relevant content in a particular infosec niche, and is well written - yet quality scores across the site are 2-4, and have been for the entire site history, which spans almost 20 years. Which means we pay more for ads.
I've been through the usual guides, and I can't find anything actionable - they all basically boil down to "have relevant content" - but I do, dammit!
I've also taken up Google's frequent offers of free help from an expert on 2 occasions. Both times all they did was try to get me to increase my spend (e.g. enabling the search network etc), and parroted about "writing relevant content", even though both agreed that the content seemed very relevant to them.
The site has been rewritten from scratch a couple of times over the years - no change.
I even paid a copywriter a couple of years back, but the tweaked content still resulted in the same 2-4 quality scores.
I'm considering switching to a different domain, closing the AdWords account and opening a new one, but I've no idea if that would actually change anything.
- edmundsauto 7y agoI would try several different approaches in your content. Don't get hung up on what you think is relevant -- what matters is what google thinks is relevant. Since they don't tell you precisely, try a few different variations -- going for maximum diversity, since you're in a search optimization grid like the board game Battleship. You need to try things that are as different as possible. Don't rewrite it -- explicitly take different approaches with the goal of making them very different from each other. Then run an experiment.