> I just don't understand how anyone comes to buy things shown in ads. What is so different about seeing something you are interested in from an ad or from a w

> I just don't understand how anyone comes to buy things shown in ads. What is so different about seeing something you are interested in from an ad or from a website you clicked through to yourself? > Are ads really effective? I don't buy advertised products. Do you buy many products online at all? If you don't, then they probably won't be useful as you aren't someone who spends much money online for anything. However, there are many people who do. For example, my girlfriend and many other women I know spend tons of money on clothes/shoes/jewelry online and a decent amount of the products they find out about and like come from advertisements. To give you an example of the scale, I spent over $1,200 dollars online yesterday during black friday on clothes, shoes, and jewelry for her. While I don't know how many of those products got sourced from advertisements, I'm sure some of them were because most were from a doc she has been using to keep track of things she wants and she likely saw them first on an advertisement.