30% can be the entire profit margin for electronic content. The apps themselves are free and the provider has to pay a significant chunk back to the content ow

30% can be the entire profit margin for electronic content. The apps themselves are free and the provider has to pay a significant chunk back to the content owner (author, label, studio or publisher), leaving a much smaller margin for the retailer. 30% to Apple simply makes iOS unprofitable. This also extends to subscription services. Do you expect Netflix or Hulu to hand over 30% of subscription revenue? I don't think so.