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And it is best you can do. Essencially Ads should be the last resort and used with extreme care to not waste a dime. And this takes a lots of focus unfortunatel
by tomaszs 7y ago
And it is best you can do. Essencially Ads should be the last resort and used with extreme care to not waste a dime. And this takes a lots of focus unfortunately.
Keep the budget low, so you wont bother about it, and use money for anything else than Google Ads.
And its not like i am against Google or something. Actually i have a company that runs Google Ads for clients. So i dont have any hidden interest to criticize Google Ads, contrary. But its the truth and its just something i think everyone should be aware of.
- dhimes 7y agoI think it best to think about the ads in the same way you would in any other medium. Unless you have a special offer or something, it's just branding. The original hypothesis upon which Google was founded, that people would be interested in buying things if they were searching the internet for something relatable, seems to have failed- at least in the near-term sense. Just because I am looking for campsites in the Rockies doesn't mean I am in the market for a sleeping bag. But to put the ad in front of me then to make me aware of your brand might be useful. That's the game played by advertisers since they began with media advertising. Given this, all of the data collection/tracking/etc. seems like a round-off error in effectiveness, and doesn't seem to be worth the loss of individual privacy.
- tomaszs 7y agoYes, for near terms its branding. In theory it should make you consider the company when you move to buying stuff stage. But the theory also tells you would need to be exposed to the company with multiple channels. Search counts as one. So it does not work solo.