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You could not have done a worse thing to their previous branding an image, which I thought was pretty damn good in the first place. Nowhere on the homepage does
by reason 16y ago
You could not have done a worse thing to their previous branding an image, which I thought was pretty damn good in the first place. Nowhere on the homepage does it tell me what MailChimp actually does. The content font is pretty small, and hard to read many of the times. The feature and resource pages are painful to browse. All these artsy images are absolutely unnecessary. Even the guides themselves are actually pdf books you have to download, formatted in artsy ways, making the entire process of searching for help and answers really, really unpleasant. They've sacrificed tons of usability.
I'm a bit shocked that they'd do that, personally.
- rhizome 16y agoIt could have been intentional. For instance, if they saw themselves being painted into a corner in the future, businesswise, they may want to make a branding break with their past sooner than later. They can always foreground the chimp, the color blue (or whatever) later.