I haven't read "The Halo Effect" yet, but in my opinion, the book "Good to Great" was excellent. Unfortunately, that book was not of much help for my own startu

I haven't read "The Halo Effect" yet, but in my opinion, the book "Good to Great" was excellent. Unfortunately, that book was not of much help for my own startup since it was written for well established corporations (such as GE, Microsoft, etc) and not small time startups. But great book nonetheless :) - Jawad Shuaib