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So what you are saying is that all that is needed is for a newcomer to come and do things a little bit better and it will eat everybody's lunch. Just like googl

• TeMPOraL 7y ago
  The core innovation that would be needed here is providing such good transparency and attribution that such newcomer could turn around and prove that all their competitors are scamming their customers. Without that, fudging numbers will prevail simply because it can make money without having to do as much work.