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So why even use a platform that so easily throws your money away for nothing? With those points you laid out I would be better off keeping my money. Facebook i

by jrobn 7y ago

So why even use a platform that so easily throws your money away for nothing? With those points you laid out I would be better off keeping my money. Facebook is the same way with all of this crap too. I’ve seen more success with the hard way, networking and getting content made about me and distributed in magazines or online blogs from people who get to use my service for free.

tomaszs 7y ago
And it is best you can do. Essencially Ads should be the last resort and used with extreme care to not waste a dime. And this takes a lots of focus unfortunately. Keep the budget low, so you wont bother about it, and use money for anything else than Google Ads. And its not like i am against Google or something. Actually i have a company that runs Google Ads for clients. So i dont have any hidden interest to criticize Google Ads, contrary. But its the truth and its just something i think everyone should be aware of.
- dhimes 7y ago
  I think it best to think about the ads in the same way you would in any other medium. Unless you have a special offer or something, it's just branding. The original hypothesis upon which Google was founded, that people would be interested in buying things if they were searching the internet for something relatable, seems to have failed- at least in the near-term sense. Just because I am looking for campsites in the Rockies doesn't mean I am in the market for a sleeping bag. But to put the ad in front of me then to make me aware of your brand might be useful. That's the game played by advertisers since they began with media advertising. Given this, all of the data collection/tracking/etc. seems like a round-off error in effectiveness, and doesn't seem to be worth the loss of individual privacy.
  - tomaszs 7y ago
    Yes, for near terms its branding. In theory it should make you consider the company when you move to buying stuff stage. But the theory also tells you would need to be exposed to the company with multiple channels. Search counts as one. So it does not work solo.
jbc1 7y ago
Because the money it doesn't throw away for nothing more than covers the expense. Sales aren't some abstract thing that can't be quantified. Site gets no traffic -> Spend $X on google or facebook pointing traffic to site -> Y Amount of traffic -> $Z amount of sales. You now know how much revenue $X worth of ads buys you. You also know how much each amount of revenue is worth to you in profit. As long as spending that $X makes profit, you're gonna do it. No matter what crap is mixed in by the ad company. If something you want is bundled with something you don't want and is priced such that you're willing to buy the thing you want at that price, you don't turn it down. You buy it and ignore the thing you don't want.

by jrobn 7y ago

tomaszs 7y ago

And it is best you can do. Essencially Ads should be the last resort and used with extreme care to not waste a dime. And this takes a lots of focus unfortunately. Keep the budget low, so you wont bother about it, and use money for anything else than Google Ads. And its not like i am against Google or something. Actually i have a company that runs Google Ads for clients. So i dont have any hidden interest to criticize Google Ads, contrary. But its the truth and its just something i think everyone should be aware of.

dhimes 7y ago
I think it best to think about the ads in the same way you would in any other medium. Unless you have a special offer or something, it's just branding. The original hypothesis upon which Google was founded, that people would be interested in buying things if they were searching the internet for something relatable, seems to have failed- at least in the near-term sense. Just because I am looking for campsites in the Rockies doesn't mean I am in the market for a sleeping bag. But to put the ad in front of me then to make me aware of your brand might be useful. That's the game played by advertisers since they began with media advertising. Given this, all of the data collection/tracking/etc. seems like a round-off error in effectiveness, and doesn't seem to be worth the loss of individual privacy.
- tomaszs 7y ago
  Yes, for near terms its branding. In theory it should make you consider the company when you move to buying stuff stage. But the theory also tells you would need to be exposed to the company with multiple channels. Search counts as one. So it does not work solo.

jbc1 7y ago

Because the money it doesn't throw away for nothing more than covers the expense. Sales aren't some abstract thing that can't be quantified. Site gets no traffic -> Spend $X on google or facebook pointing traffic to site -> Y Amount of traffic -> $Z amount of sales. You now know how much revenue $X worth of ads buys you. You also know how much each amount of revenue is worth to you in profit. As long as spending that $X makes profit, you're gonna do it. No matter what crap is mixed in by the ad company. If something you want is bundled with something you don't want and is priced such that you're willing to buy the thing you want at that price, you don't turn it down. You buy it and ignore the thing you don't want.