google is just taking advantage of the old "Half of my ad money is wasted". They sell pretty dashboards to advertisers so they can pretend they 're working , an

google is just taking advantage of the old "Half of my ad money is wasted". They sell pretty dashboards to advertisers so they can pretend they 're working , and have a huge network effect among agencies now. very tough for a newcomer to find a crack without competition, it's only going to get worse