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"DESIGNER TEMPLATES" When I looked at the old website, I knew what service they provided in a few seconds. Now, I'd think they are some kind of design shop.
by bobds 16y ago
"DESIGNER TEMPLATES"
When I looked at the old website, I knew what service they provided in a few seconds. Now, I'd think they are some kind of design shop.
- kaylarose 16y agoAgreed, especially since one of their core markets is non-tech savvy people. Imagine if you've never heard of MailChimp before, and ended up there via Googling "easy newsletter subscriptions". User questions: "What does this do?", "Is it complicated?", and "How much does it cost?". I would venture to say it would be almost and immediate bounce. On the landing page to have to watch a video at the bottom of the page to figure out what MailChimp is...really?!