New site does not appeal to me at ALL.. I like the old site a loooooot more. Why did they lose the Chimp? I don't get that. They literally built their brand ar

New site does not appeal to me at ALL.. I like the old site a loooooot more. Why did they lose the Chimp? I don't get that. They literally built their brand around the "Chimp". They've lost their identity (the chimp) ;P