Ads are massively effective. My friends and I launched a physical product over the weekend last week. I put together a basic landing page and bought some Insta

Ads are massively effective. My friends and I launched a physical product over the weekend last week. I put together a basic landing page and bought some Instagram ads. We spent about INR 250 (around $4) before I stopped the ads to do some optimization. That $4 in spending brought us 1 customer who placed 2 orders worth $35. He also referred 2 other customers who placed an additional order of $35. $70 in revenue for the simplest of funnels is wildly lucrative.