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Replace 'Google' with any other large digital advertising platform and your comment would still make sense. I've seen funded dating startup from US, which rele

Replace 'Google' with any other large digital advertising platform and your comment would still make sense. I've seen funded dating startup from US, which released their ad campaign on Facebook targeting 'Worldwide' for maximum clicks (thinking the clicks would be distributed), 90% of their users were from Philippines and they had to eventually change their product to Philippines only (no offence to Philippines, it's just not what the startup intended to do).

treebornfrog 7y ago
Then the marketing person lacks fundamental understanding of the platform. Also, how do you spend so much cash and ignore the stats for so long that you have to change the target demographic for the app?
legulere 7y ago
That actually sounds like ads helped them find a market, they didn’t come up with themselves.
buboard 7y ago
a fine example of making lemonade imagine if they said "lets pay double as much to try to target US users"