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This is the answer. I can’t tell you the times I have had to tell clients and other search marketing professionals that they need to have a negative list. Bud
by janesvilleseo 7y ago
This is the answer.
I can’t tell you the times I have had to tell clients and other search marketing professionals that they need to have a negative list.
Budgets are not infinite and they need to be managed to get the most out of them.
- dwd 7y agoI've mentioned this previously as a dark pattern that trips most people up. It's probably fair to assume setting a target location is it, not that you additionally have to exclude the rest of the world. And it's buried in the advanced settings, so anyone looking for a quick default setup just do the minimum required setting presented to them.