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Are they impulse buyers, or highly specialized? From time to time I see a cool thing that seems targeted to me, do click it, see the outrageous price, then do
by axaxs 7y ago
Are they impulse buyers, or highly specialized? From time to time I see a cool thing that seems targeted to me, do click it, see the outrageous price, then do research and find the best price/quality ratio on Amazon. I assumed most people did the same really. An example from years back: I thought the Little Giant ladder was an awesome idea, but ridiculously priced. I bought a gorilla knockoff type ladder instead.
- anchpop 7y agoI'm not sure, but my girlfriend clicks on ads on instagram and buys things directly from there on a regular basis. I think the people who go on HN might be in a little bit of a bubble about the efficacy of advertisements.
- treebornfrog 7y agoHN is a bubble. I've been running PPC ads for highly targeted keywords for the last 5 years which have generated a ridiculous return. In general ppc is steady and reliable once you have you're keywords and ads running for a while and are well optimized. On the other hand, I've recently been trying dropshipping, advertising the product on Facebook. I did a small test for a unique product, I sourced it from China for around 5 usd and sold them for 25 usd. People actually bought them on site even though Amazon has them at a much lower price. Facebook literally knows people who are high spenders / frequent purchasers and will put your ads in front of them. It's actually stupidly powerful.
- spunker540 7y agoWhy haven’t you scaled out the dropshipping concept further? It sounds pretty solid.