How do these ideas of energy relate to things like google search and software in general? I know server farms use a ton of energy and I also am pretty sure the

How do these ideas of energy relate to things like google search and software in general? I know server farms use a ton of energy and I also am pretty sure the human brain is by far the biggest consumer of energy in the human body. Maybe it is just that different forms of value creation take different amounts of energy. I suppose it takes much more energy to create a car than to add a new software user.