I used to think this way when I launched version 1.0 of my first software product. Just toss it out there and let people asynchronously find it, as long as it's

I used to think this way when I launched version 1.0 of my first software product. Just toss it out there and let people asynchronously find it, as long as it's great to use, right? 5 years and about 10 major releases later, I can confidently tell you that convincing a large group of people to do anything, even it if pays off great for them, is a long and time-consuming process, that is often more labor-intense and risky than the engineering part.