I have wondered the same a number of times. Enough that I wrote an article on it. Business Model Fire Insurance:The Phoenix Strategy https://www.linkedin.com

I have wondered the same a number of times. Enough that I wrote an article on it. Business Model Fire Insurance:The Phoenix Strategy https://www.linkedin.com/pulse/business-model-fire-insurance-phoenix-strategy-michael-swenson/ https://www.linkedin.com/pulse/business-model-fire-insurance... In short I was making the point that large corporations should deliberately invest in start-ups that directly attack their own current business model. Think of this as a way of stress testing your business model with the benefit that you own a stake if the attacker happens to succeed. Side benefit, those start-ups that fail will have small teams of technically talented people who now know your market, and are now needing an acquire-hire. Pick through and hire the best out of the failed efforts.