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Which may explain why Google is very successful and Microsoft is forced to buy its customers (and have huge losses in that division).
by SoftwareMaven 16y ago
Which may explain why Google is very successful and Microsoft is forced to buy its customers (and have huge losses in that division).
- brudgers 16y agoI think you may misunderstand my position. Bing is basically a research project for Microsoft. The ad revenues don't really matter, the data they collect does - it's learning v. earning. It makes sense for Microsoft to spend a billion dollars because better search algorithms have application for their B2B products and services. If they recover some of their R&D costs directly through advertising revenue, that's a windfall to the overall bottom line.