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It’s interesting that your “tool” revolves around you... in other words, Revolves around a single user. What I see happening in the content ecosystem are two th
by kamphey 7y ago
It’s interesting that your “tool” revolves around you... in other words, Revolves around a single user. What I see happening in the content ecosystem are two things: 1. Easier to make content than ever before and 2. Variety of content is collected by topic, not by user.
1. Social Media and all web content tools are always making it easier to make stuff. This might not be very good, but it’s good. Yes we get more noise than signal, but in time there should be tools to cull that noise. The numbers are astounding, 500 new podcasts are started, a day. Millions of YT videos uploaded a minute. Medium made it fast to write.
2. Platforms, even medium and social media, allow you to collect around topics. Yes hashtags, but also publishers/pages. I can search IG through #technology or follow @technology. Same name different stream of content.
If you’d like a mix of audio, video and writing, there needs to be a publisher that creates on a single topic. Digital publishers a plenty. PopSugar, Bustle, Jalopnik, The Athletic, etc. These will continuously get better and worse as their revenue models mature. There will be a hybrid of ads and fees. But the “best” ones, the higher signal to noise will be ones you pay for. $50 a year for The Athletic is a steal right now if you want it.
Trade pubs, The Information, Business of Fashion, and the like are multi-medium publishers.
Spending $200 a year between 4 trade pubs that help me be a better person, saves a couple days total of ads for me and supports 20 journalists do the best work they can. Sounds like a good deal to me.