6 ms·
End of an era. Apple now having design under the COO seems like a terrible idea.
by kitotik 7y ago
End of an era.
Apple now having design under the COO seems like a terrible idea.
- celticninja 7y agoIt's going to be outsourced to Ive's company anyway.
- fredgrott 7y agoApple tired that before, remember who designed the original iMac?
- nickthemagicman 7y agoHaving dated a graphic designer who ran her own firm...biz people don't seem to respect design. It's an slight hassle afterthought to many biz people. It's a cost center that they don't really understand...but don't realize they don't understand... because they think it's easy. Steve Jobs was actually different. He put design first and foremost and did great things. Hopefully the COO recognizes he's out of his element and doesn't try to half-ass design going forward.
- whywhywhywhy 7y agoSteve Jobs on companies run by product people vs sales and marketing [0] [0] https://www.youtube.com/watch?v=-AxZofbMGpM https://www.youtube.com/watch?v=-AxZofbMGpM
- j-pb 7y agoApple is worse now, Cook is not even a marketing guy. He's financials. He will milk apple customers for every last drop without caring for products and innovation anymore, and will do so until Apple and it's brand have been so hollowed out that they will collapse under their own weight. And nobody will stop him because shareholders only care about short term returns.
- nickthemagicman 7y agoHey thanks that's great link! Do you know if that full interview is anywhere?
- jariel 7y agoThis is a great point. 'Design' is part of making the product, just like anything part of Engineering. Also - it needs to be integrated into the rest of product, so I seriously doubt it can be outsourced effectively. iPhones are packed tighter than sardines inside, every little aspect of physicality matters, and there is always tradeoffs. You can't 'horse trade' without a voice at the table. I worked at a major handset manufacturer that never 'got it' and now they don't exist :)
- friendlybus 7y agoIt could be like the Pininfirina to Ferrari/Fiat/Peugeot setup.