Net sales is not equivalent to profit. I direct you to page 37 of the 2018 annual report [1] where you see cost of sales being deducted from "net sales". When

Net sales is not equivalent to profit. I direct you to page 37 of the 2018 annual report [1] where you see cost of sales being deducted from "net sales". When the cost of sales is 93% of net sales it is not much different from topline revenue as a metric. For 2018 actual operating income was $3.1bln for AWS and $1.078bln for global retail. (page 66). Top line metrics are popular in tech circles because so many "unicorns" don't actually make any profit. But it will lead you astray if your goal is to actually make money. [1] https://ir.aboutamazon.com/static-files/0f9e36b1-7e1e-4b52-be17-145dc9d8b5ec https://ir.aboutamazon.com/static-files/0f9e36b1-7e1e-4b52-b...