It's a form of greenwashing [1] and unfortunately very effective. If you spend enough money on advertising, showing your company in an environmentally friendly

It's a form of greenwashing [1] and unfortunately very effective. If you spend enough money on advertising, showing your company in an environmentally friendly light, most consumers will simply accept it and lift your company above any other. The only way to really combat this in a sustainable way would be forcing the internalisation of all external costs. But most companies would never let that happen. We need a strong political party which is willing to cut through all this greenwashing and enforce a better use of our limited resources or at least make it cost them. But in all honestly, I don't see that coming any time soon. [1] https://en.wikipedia.org/wiki/Greenwashing https://en.wikipedia.org/wiki/Greenwashing