I have a feeling that, gradually, the most visible businesses and products will become greener, with nearly everything else remaining massively polluting. IKEA

I have a feeling that, gradually, the most visible businesses and products will become greener, with nearly everything else remaining massively polluting. IKEA might become carbon neutral, while companies supplying furniture to furnished apartments, office buildings, etc. won't do anything. Nobody will know if "Franklin Property Management" or whatnot is or isn't green.