You make some great points here, especially with your last sentence: "So what's going on? Suster is working way too hard looking for the secrets and, thus, is g

You make some great points here, especially with your last sentence: "So what's going on? Suster is working way too hard looking for the secrets and, thus, is getting way off the track." A vision and the will to embark on the journey is common to all businesses. Sometimes the vision is more about the benefits of the business, and in that case, grand success may be a bit more elusive until the entrepreneur learns to focus on the business of business itself. But again, it would be ridiculous to expect every entrepreneur to be "prepared" before starting a startup -- of any kind.