I think they are targeting people who do not care for environmental issues and who still think that electric vehicles are something for beaus and weaklings How

I think they are targeting people who do not care for environmental issues and who still think that electric vehicles are something for beaus and weaklings How is that different from people who want to loudly signal their environmental virtue while ignoring externalities such as the electric power probably coming from coal, the extraction and manufacturing processes for batteries, etc? This is a competitor to an electric humvee - an unnecessarily large vehicle is wasted energy no matter where that energy originated