> If companies want to know why they can't regain trust and aren't given the benefit of the doubt, it's because they cannot be honest in situations like this. P

> If companies want to know why they can't regain trust and aren't given the benefit of the doubt, it's because they cannot be honest in situations like this. PR in the 21st century is about communicating how you have in fact messed up because you are humans, not trying to gloss over it and distract from it like some corporate overlord. So you think that companies cannot make mistakes?