>>In other words, the same reason that Facebook will start spamming your email if you stop logging in. Are you sure that's what is actually going on? patio11 c

>>In other words, the same reason that Facebook will start spamming your email if you stop logging in. Are you sure that's what is actually going on? patio11 calls it lifecycle email marketing, and Nir Eyal thinks it is just a harmless way to keep your users "hooked". Why would you even say such things about such a brilliant technique which provides such great joy to the "growth hackers"? Oh, I just got a "notification" from Facebook that someone I care about said something I probably don't care about, but there isn't any way to know for sure so I have to log back in to Facebook again. I will be back in 3 hours.