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It could be a variety of reasons. If you forced me to guess though, I think the most straightforward, simplest one is that threatening account deletion is a go
by danShumway 7y ago
It could be a variety of reasons.
If you forced me to guess though, I think the most straightforward, simplest one is that threatening account deletion is a good way to force older users to become active again, which will increase engagement on their platform and allow them to deliver more ads. In other words, the same reason that Facebook will start spamming your email if you stop logging in.
I can't imagine any manager at Twitter would be upset about the idea that a substantial portion of their dormant userbase would be effectively "forced" to log in every 4-5 months or so.
- taneq 7y agoWow, I'm usually pretty cynical and even I didn't think of that one. Makes sense when you put it like that though! Also as someone said below, it forces users to accept any new changes to the ToS.
- wsn_101 7y ago>>In other words, the same reason that Facebook will start spamming your email if you stop logging in. Are you sure that's what is actually going on? patio11 calls it lifecycle email marketing, and Nir Eyal thinks it is just a harmless way to keep your users "hooked". Why would you even say such things about such a brilliant technique which provides such great joy to the "growth hackers"? Oh, I just got a "notification" from Facebook that someone I care about said something I probably don't care about, but there isn't any way to know for sure so I have to log back in to Facebook again. I will be back in 3 hours.
- notduncansmith 7y agoFor what it’s worth, I haven’t heard Nir Eyal call it “harmless”.