There is no such thing as ethical data collection, as long as that data contains personal information about individuals. The very act of collecting data is prob

There is no such thing as ethical data collection, as long as that data contains personal information about individuals. The very act of collecting data is problematic because, as history has shown us, data troves cannot be protected long-term and that eventually the company and others will abuse that data. This already happened to Google. Not only they got hacked, but various governments successfully get access to all that data both by asking and by taking.