Not really. When that campaign came out, consumer focused companies immediately latched on the the “recycle” message and pushed it really hard, because they kne

Not really. When that campaign came out, consumer focused companies immediately latched on the the “recycle” message and pushed it really hard, because they knew the first two represented a big impact on them. Almost everyone internalized “recycling” and promptly forgot about reducing and reusing, so most of the past 40 years have been spent with people patting themselves on the back for drinking nothing but bottled water, as long as they disposed of the bottle in the right bin. If people were actually following the program, we would be in a much different place.