If you can’t sell the vision to a prospective employee you’ll fail to sell to clients. Not being a dick to you, just I have seen this before. Doesn’t make you

If you can’t sell the vision to a prospective employee you’ll fail to sell to clients. Not being a dick to you, just I have seen this before. Doesn’t make you bad just a good gut/reality check to help you adjust as needed. The pitch is very similar between the two. You are selling the employee on the same base values you sell a client on. Show why the client wins and how your solution will address the pain. Highlight the challenges because even in mundane problems there are always challenges. Engineers sometimes fail to see the challenges of why a problem would be fun to tackle so that is the one area you have to help highlight. I do agree that the less interesting and challenging the problem then you do have to compensate in other ways to attract talent. But also be honest you don’t always need high end engineers to solve simple problems. So hire what you need and don’t fall victim to hiring the wrong type of person for the type of work you need done.