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Doesn't effect this test at all. But I think the most common reason I will hit checkout on something I don't intend on buying at the time is because shipping co
by robryan 16y ago
Doesn't effect this test at all. But I think the most common reason I will hit checkout on something I don't intend on buying at the time is because shipping cost or payment methods aren't listed elsewhere on a site.
It would be interesting to now do another A/B with just the extra email info, looking at the 2 examples the lack of info about why you want the email is the major thing that would put me off.
- paraschopra 16y agoThe variation does in fact tells why they are asking for email info. It says: "we will send the product download link to that email id". I am guess other eCommerce stores if they want to collect email ids can simply tell the users that they will send receipt at this email id.
- robryan 16y agoYeah, I mean without the other info and the payment logos, just the extra email info would be interesting.
- brc 16y agoThat's the first thing I thought of. I understand the urgency to try out new things, but testing each individual change would have been more interesting as data. Perhaps the email change was responsible for the bulk of the improvement. Perhaps the visa and security links were - it's going to be hard to say.
- jwatzman 16y agoPerhaps the security links increased conversion by 45% alone but the email one dropped it down to what they saw. No way to know...