> Also, he in fact had a logo newly registrated for his businss which was resembling an old trademark of lego. So they decide to piss him off over such a trivi

> Also, he in fact had a logo newly registrated for his businss which was resembling an old trademark of lego. So they decide to piss him off over such a triviality? That's a terrible decision; if the guy's an enthusiast with an audience, you try to put him on a payroll and go full market fanfare for you; making him change his logo and pissing him off in the process has zero opportunities to increase profit for LEGO in any way and lots of ways to backfire.