Reviewers want to publish their reviews immediately when they're allowed to, or else they'll lose views (and income) to other reviewers that published first. I

Reviewers want to publish their reviews immediately when they're allowed to, or else they'll lose views (and income) to other reviewers that published first. Intel, knowing they won't look good compared to the new AMD processors, set their embargo to end a couple of hours in advance of AMDs. Since they scheduled it this way, the initial reviews of Intel's processors aren't allowed to talk about the AMD processors yet. They can't include benchmarks comparing Intel's new chip against the competition released on the same day. Said benchmarks look pretty rough for Intel.