3 ms·
I wonder how much they're interested in resuscitating their reputation with this product vs hoe much they're interested in targeting a demographic they may not
by Zelphyr 7y ago
I wonder how much they're interested in resuscitating their reputation with this product vs hoe much they're interested in targeting a demographic they may not have had a lot of in roads into. A demographic that has time and money to spend: the Baby Boomer generation and older. They're generally not technically savvy like the generations after them so Facebook built a device that all they have to do is talk to. Every time I see an ad for Facebook Portal it includes a person from that demographic.
Meanwhile, Facebook gets to suck up all that valuable data they so lust for and start selling ads to the elderly Portal users. I thought it was bad that my parents friends are falling for scams and buying too much stuff on QVC. I don't think they stand a chance at Facebook targeting them.
I hate that I'm so cynical about this. I really do. But Facebook has proven time and again all they care about is our data to sell to advertisers. So I can't help but see any new products of theirs through that lens.