Ad Tech is filled with superfluous middlemen/ middleware who take from the transaction, they do not add. As a long time ad tech executive, I can state that the

Ad Tech is filled with superfluous middlemen/ middleware who take from the transaction, they do not add. As a long time ad tech executive, I can state that there are maybe 3 companies that actually add value to the chain. And those companies are not even in ad tech... The entire market is a fraud based on obfuscation and lies and every single member of the IAB committees are nothing but shills and charlatans hoping for some career visibility and personal gain.