> The average person tends not to care too much about their privacy. This is not quite accurate. The average person cares a lot about privacy, but understands

> The average person tends not to care too much about their privacy. This is not quite accurate. The average person cares a lot about privacy, but understands privacy differently from the HN/tech/anti-Facebook zeitgeist. People care about privacy from people they know. They care about whether their parents, significant other, coworkers, and friends can see things they intend for them not to. Most people don't care about whether private information about them is collected and stored on servers without any human ever looking at it (even if, hypothetically, some humans with nefarious intent could look at it someday). But this is an extremely narrow interpretation of "privacy".