OK, now I feel old. I was a sophomore in college at the time. I remember winning a a nice bit of cash when the Raiders beat the Redskins, but I don't remember a

OK, now I feel old. I was a sophomore in college at the time. I remember winning a a nice bit of cash when the Raiders beat the Redskins, but I don't remember anyone getting really excited about the product. To put things in perspective, the Macintosh cost about $2500 back then, which is roughly $5000 in today's dollar. Even as an engineering student, I only knew a few people with computers - but none with Macs. I know that there are strong proponents of brand building, and that that commercial did help establish their iconoclastic image. I just don't know whether it translated into actual sales to the degree that it gets lauded. I'm not trying to be a contrarian for argument's sake. I just think that the success of Apple had way more to do with the return of Steve Jobs and the creation of innovative products that people love than it did with a brand building campaign.