Ha ha, is the author saying "preferentially ranking search results higher if they appear to have a recent date stamp" is how search engine businesses will colla

Ha ha, is the author saying "preferentially ranking search results higher if they appear to have a recent date stamp" is how search engine businesses will collapse? That seems awfully circumlocutious. It's interesting how the narrative has shifted from "SEO will kill knowledge" to "filter bubbles spread by hostile governments will kill knowledge" to something a little post-capitalist here like... "advertising will kill knowledge"?